PR ROMAN FORUM
Event Schedule
DAY 1 - 27.1.
DAY 2 - 28.1.
DAY 1 - 27.1.
08:30 – 09:30
Registration
09:30 – 09:40
Ceremonial Opening
Richard Linning
President of the World Innovation and Change Management Institute / WICMI, United Kingdom
President of the World Innovation and Change Management Institute / WICMI, United Kingdom
Filippo Nani
President of Federazione Relazioni Pubbliche Italiana (FERPI), Italy
President of Federazione Relazioni Pubbliche Italiana (FERPI), Italy
09:40 – 11:00
Roundtable: “Green communication Green responsibility”
Moderator
Dan Gerrella
CIPR- The Chartered Institute of Public Relations / CIPR Elected President 2027, United Kingdom
CIPR- The Chartered Institute of Public Relations / CIPR Elected President 2027, United Kingdom
Participants
Justin Green
President of Global Alliance, Ireland
President of Global Alliance, Ireland
Alexander Dourchev
International Communications Consultancy Organisation / ICCO European President,, Bulgaria
International Communications Consultancy Organisation / ICCO European President,, Bulgaria
Caterina Banella
Member of FERPI,Ambassador of and head of the Rome Chapter of Global Women in PR, Italy
Member of FERPI,Ambassador of and head of the Rome Chapter of Global Women in PR, Italy
Massimo Castellano
Chairman - General Manager at Blue Planet Economy, Italy
Chairman - General Manager at Blue Planet Economy, Italy
The panel participants from other international associations will be announced.
11:00 – 11:30
Coffee break
Sustainable Heritage I
11:30 – 11:50
Tatiana Kirova
Tatiana Kirova
Global Senior Consultant at UNESCO, Bulgaria
Global Senior Consultant at UNESCO, Bulgaria
11:50 – 12:10
Carlos Chaguaceda Alvarez
Carlos Chaguaceda Alvarez
Director of Communications at Prado Museum, Spain
Director of Communications at Prado Museum, Spain
12:10 – 12:30
Establishing a Sustainable Heritage Tourism in Zagreb County
Ivana Alilovic
Director of Zagreb County Tourist Board, Croatia
Director of Zagreb County Tourist Board, Croatia
12:30 – 12:50
Stephen Valentine
Stephen Valentine
Executive Director, Timeship Foundation, United States of America
Executive Director, Timeship Foundation, United States of America
12:50 – 13:10
How the UN’s Sustainable Development Goals Can Help Companies Grow Their Businesses
James McQueeny (TBA)
Adjunct political media professor, Fellow, Sacred Heart U, USA
Adjunct political media professor, Fellow, Sacred Heart U, USA
13:10 – 14:10
Lunch time
Sustainable Heritage II
14:10 – 14:30
Grand Egyptian Museum
Aya Karam Kordy
Executive Advisor to the CEO, Egypt
Executive Advisor to the CEO, Egypt
14:30 – 15:00
PR Talk: Debunking Climate Change: The “Eclipse Papers”
Conversation
Francesco Rotolo
Executive Director for Institutional and Business Relations at WICMI, Founder and Head of Strategy at Storyfly., Italy
Executive Director for Institutional and Business Relations at WICMI, Founder and Head of Strategy at Storyfly., Italy
Prof. Alberto Pirni
Associate Professor, Director of the “Eclipse” Initiative at Scuola Superiore Sant’Anna., Italy
Associate Professor, Director of the “Eclipse” Initiative at Scuola Superiore Sant’Anna., Italy
15:00 – 16:00
Roundtable: “Media Responsibility in Sustainable Green Communication”
Moderator
Carlo Castorina
Founder & Director at Mediatrends, Italy
Founder & Director at Mediatrends, Italy
Participants
TBA
16:00 – 16:20
Riccardo Gabriele, Sustainable Winery
Riccardo Gabriele, Sustainable Winery
Founder of PR Comunicare il Vino, Italy
Founder of PR Comunicare il Vino, Italy
16:20 – 16:40
Conclusion of the First Day
Francesco Rotolo
Executive Director for Institutional and Business Relations at WICMI, Founder and Head of Strategy at Storyfly., Italy
Executive Director for Institutional and Business Relations at WICMI, Founder and Head of Strategy at Storyfly., Italy
DAY 2 - 28.1.
09:00 – 09:30
Registration
09:30 – 09:40
2nd Day Opening / Introduction
Danijel Koletić
President of the Organizing Committee, Secretary General of WICMI, Croatia
President of the Organizing Committee, Secretary General of WICMI, Croatia
Biagio Oppi
External Communications Director at FERPI, Italy
External Communications Director at FERPI, Italy
Sustainable Heritage III
09:40 – 10:00
Anthony Pickles
Anthony Pickles
Director of Communications at The British Museum, United Kingdom
Director of Communications at The British Museum, United Kingdom
10:00 – 10:20
Strategic Approaches to the Preservation and Development of Sustainable Cultural Heritage in the Museums of the Croatian Zagorje
Jurica Sabol
Director, Croatia
Director, Croatia
10:20 – 10:40
Esra Bideci
Esra Bideci
Archeologists at the Ephesus UNESCO World Heritage Center, Türkiye
Archeologists at the Ephesus UNESCO World Heritage Center, Türkiye
10:40 – 11:00
Coffee break
Green Communications, Green Responsibility
11:00 – 11:20
Responsible Sustainability
Luca Guglielmi
Media Relation & Communication Manager press Axpo, Italy
Media Relation & Communication Manager press Axpo, Italy
11:20 – 11:40
Protecting Reputation in the Age of Greenwashing
Lorenzo Brufani
Competence Founder & CEO, Italy
Competence Founder & CEO, Italy
11:40 – 12:00
Ceremonial Signing of the “Roman Declaration of Green Communication Responsibility”
Artificial Intelligence Gamechanging
12:00 – 12:20
How AI Is Transforming Us and Communications
Rita Di Antonio
Communications Manager @ Microsoft, Italy
Communications Manager @ Microsoft, Italy
Sustainability/Peace/ Knowledge
12:20 – 12:40
Alex Moscetta
Alex Moscetta
External Relations at “Comunità S. Egidio” / Communication and Public Relations Specialist, Italy
External Relations at “Comunità S. Egidio” / Communication and Public Relations Specialist, Italy
12:40 – 13:00
Chiara Valentini
Chiara Valentini
Ph.D., Professor and Head of Corporate Communication, Jyväskylä University School of Business & Economics (JSBE); Adjunct professor of Strategic Communication, IULM University, Milan, Italy
Ph.D., Professor and Head of Corporate Communication, Jyväskylä University School of Business & Economics (JSBE); Adjunct professor of Strategic Communication, IULM University, Milan, Italy
13:00 – 13:30
Conclusion of the Second Day
Biagio Oppi
Delegate for International Relations in FERPI - Federazione Relazioni Pubbliche Italiana, Italy
Delegate for International Relations in FERPI - Federazione Relazioni Pubbliche Italiana, Italy
“All roads leads to Rome”
Alain deLille
WELCOME
Register to PR ROMAN FORUM conference
Wicmi vision is “Share the knowledge, share the experience” and the program of the PR ROMAN FORUM conference: “Green communications, green responsibility ESG, Sustainable heritage“.
Program plus of the conference PRO PR Globe Communication Achievement. Ceremony will be held on 28th January 15:00h
We will be glad if you decide to be part of the PR ROMAN FORUM conference.
Add your packages to the cart, fill in the quantity and in the next step fill out our online application form.
This is B2S (Be to see) event.
PR ROMAN FORUM
27/28 January 2026
320€ + VAT
Full Conference Attendance
Including all lectures according to the program
Coffee break and Lunch
PRO PR GLOBE COMMUNICATION ACHIEVEMENT AWARDS
150€ + VAT
Achievement Awards Ceremony
28 January 2026
Including cocktail party after ceremony
PR ROMAN FORUM WITH AWARDS CEREMONY 27/28 January 2026
395€ + VAT
Full Conference Attendance
Including all lectures according to the program
Awards Ceremony on 28th January
Cocktail party – finger food and drinks
The final program will be officially announced on the 20th of December.
The first 30 applicants will get a special discount code.
If you have any additional question feel free to CONTACT US
