Sustainability
Progress for Success
Welcome to PR ROMAN FORUM
It is a great honor for me, as the initiator of this initiative—supported not only by the World Innovation and Change Management Institute, but also by global and national organizations who understand that together we can always achieve more when we share knowledge and experience.
This event will bring together invited, established leaders in their fields of expertise and knowledge, who will share their reflections and experiences and contribute globally to the community within their areas of work through key messages and presentations.
The format of the event is semi-closed, as this is not a conference but a FORUM—designed to open dialogue among a smaller number of participants, allowing them to connect and engage more closely in a shared conversation. The central moment of PR ROMAN FORUM is the signing of the Roman Declaration on Green Communication Responsibility.
The Declaration will be publicly available, and all organizations that understand the responsibility of transparency will be able to access the signing procedure.
Danijel Koletić
President of the Organizing Committee
Secretary General, WICMI
We are witnessing global changes that are impacting the planet Earth. Every individual, and especially organizations, regardless of whether they are corporations, small and medium-sized enterprises, or non-profit organizations (NGOs), must understand sustainable development and get involved to contribute to it together and by their capabilities.
Representatives of the communication industry, including the media, have one of the biggest responsibilities for understanding, educating, and raising public awareness. Sustainable development is based on several elements. Communicating “green” sends a message about sustainability, about human coexistence on planet Earth, and the very beginnings of sustainability go far back in history into sustainable heritage.
This is exactly why we want to give importance to the place of centuries-old history, culture, and tradition in Rome because many before us in Rome and some other civilizations laid the foundations of sustainable development.
We divided communication in Rome into two thematic areas, “Green communication, green responsibility” and “Sustainable heritage”. We want to see how sustainability can help each of us. We want to share the knowledge and thoughts of communication experts, and media representatives so that together they can inspire sustainable development through stories from practice. Together we can do more, so I invite you to be a part of this event, to be a part of communication innovation and creativity. Welcome to Rome. Welcome to the “Green communications, green responsibility, ESG, Sustainable heritage” conference.
Sustainability & Responsibility
Understanding sustainability is essential for individuals and organizations. By embracing green initiatives, we contribute to a better future and take responsibility for the planet’s well-being.
Communication & Awareness
Media and communication play a crucial role in shaping public awareness. By promoting sustainability, we inspire positive change and encourage responsible actions.
Heritage & Innovation
Sustainability is deeply rooted in history, influencing future innovations. Learning from the past helps us build a greener, more sustainable tomorrow.
Event Schedule
Registration
Ceremonial Opening
President of the World Innovation and Change Management Institute / WICMI, United Kingdom
President of Federazione Relazioni Pubbliche Italiana (FERPI), Italy
Councillor of the Capitoline Assembly of Rome, Italy
Roundtable: “Green communication Green responsibility”
CIPR – The Chartered Institute of Public Relations / CIPR Elected President 2027, United Kingdom
President of Global Alliance, Ireland
International Communications Consultancy Organisation / ICCO European President, Bulgaria
Member of FERPI, Ambassador and Head of the Rome Chapter of Global Women in PR, Italy
Chairman – General Manager at Blue Planet Economy, Italy
Coffee break
Sustainable Heritage I
Carlos Chaguaceda Alvarez
Director of Communications at Prado Museum, Spain
Grand Egyptian Museum
Executive Advisor to the CEO, Grand Egyptian Museum, Egypt
Establishing a Sustainable Heritage Tourism in Zagreb County
Director of Zagreb County Tourist Board, Croatia
Esra Bideci
Archeologists at the Ephesus UNESCO World Heritage Center, Türkiye
Lunch
Roundtable: “Media Responsibility in Sustainable Green Communication”
Founder & Director at Mediatrends, Italy
Journalist, Corriere della Sera, Italy
Vice President, Foreign Press Association in Rome, Netherlands
Political scientist and journalist, Germany
PR Talk: Debunking Climate Change: The “Eclipse Papers”
Executive Director for Institutional and Business Relations at WICMI, Founder and Head of Strategy at Storyfly, Italy
Associate Professor, Director of the “Eclipse” Initiative at Scuola Superiore Sant’Anna, Italy
Artificial Intelligence Gamechanging
How AI Is Transforming Us and Communications
Communications Manager @ Microsoft, Italy
Conclusion of the First Day
Executive Director for Institutional and Business Relations at WICMI, Founder and Head of Strategy at Storyfly, Italy
Registration
2nd Day Opening / Introduction
President of the Organizing Committee, Secretary General of WICMI, Croatia
External Communications Director at FERPI, Italy
Sustainable Heritage II
Anthony Pickles
Director of Communications at The British Museum, United Kingdom
Strategic Approaches to the Preservation and Development of Sustainable Cultural Heritage in the Museums of the Croatian Zagorje
Director of the Museum of Croatian Zagorje, Croatia
How the UN’s Sustainable Development Goals Can Help Companies Grow Their Businesses
Adjunct political media professor, Fellow, Sacred Heart U, USA
Stephen Valentine
Executive Director, Timeship Foundation, United States of America
Brunch break
Ceremonial Signing of the “Roman Declaration of Green Communication Responsibility”
Communications Consultant, Founder of Roke Communications Consultancy, Türkiye
Green Communications, Green Responsibility
PR Talk: Responsible Sustainability
Executive Director for Institutional and Business Relations at WICMI, Founder and Head of Strategy at Storyfly, Italy
Media Relation & Communication Manager press Axpo, Italy
Protecting Reputation in the Age of Greenwashing
Competence Founder & CEO, Italy
Sustainability / Peace / Knowledge
Alex Moscetta
External Relations at “Comunità S. Egidio” – Communication and Public Relations Specialist, Italy
Chiara Valentini
Ph.D., Professor and Head of Corporate Communication, Jyväskylä University School of Business & Economics (JSBE); Adjunct professor of Strategic Communication, IULM University, Milan, Italy
Božidar Domagoj Burić
Director, screenwriter and producer at Croatian Radiotelevision, Croatia
Conclusion of the Second Day
Delegate for International Relations in FERPI – Federazione Relazioni Pubbliche Italiana, Italy
WELCOME
Register to PR ROMAN FORUM conference
Wicmi vision is “Share the knowledge, share the experience” and the program of the PR ROMAN FORUM conference: “Green communications, green responsibility ESG, Sustainable heritage“.
Program plus of the conference PRO PR Globe Communication Achievement. Ceremony will be held on 28th January 15:00h
We will be glad if you decide to be part of the PR ROMAN FORUM conference.
Add your packages to the cart, fill in the quantity and in the next step fill out our online application form.
This is B2S (Be to see) event.
PR ROMAN FORUM
27/28 January 2026
Full Conference Attendance
Including all lectures according to the program
Coffee break and Lunch
PRO PR GLOBE COMMUNICATION ACHIEVEMENT AWARDS
Achievement Awards Ceremony
28 January 2026
Including cocktail party after ceremony
PR ROMAN FORUM WITH AWARDS CEREMONY 27/28 January 2026
Full Conference Attendance
Including all lectures according to the program
Awards Ceremony on 28th January
Cocktail party – finger food and drinks
If you have any additional question feel free to CONTACT US
