TOGETHER WE INSPIRE COMMUNICATION
Only together can we do more for the public relations industry, sharing information, listening to ideas. The PR Roman Forum aims to inspire green communications, sustainable heritage and set Rome as a central point where European and world experts, led by the World Innovation and Change Management Institute-WICMI, and Federazione Federazione Relazioni Pubbliche Italiana- FERPI will set global, national guidelines for communication standards through the gathering of leaders in communication.
With the end of online fact checking and moderation, young people the world over have been handed the equivalent of a lump of information Play Do and told to sort the truth from the lies for themselves. Oh .. and by the way while you are surfing the net be aware of attempted radicalization or grooming, cyber bullying, sexual exploitation, toxic tribal identification, mis and dis information.
Read MoreThe yearning for the unknown, for innovation and change, is deeply rooted in the human being, in perennial contrast with the spirit of conservation and resistance to change itself.
The whole history of human civilisation can be seen as a dialectic, sometimes dichotomous, between these two forces. In his famous “King Solomon’s Ring” masterpiece, the ethologist Konrad Lorenz reminds us that the use of tools and practices in nature is subject to an instinctive restraint inversely proportional to the power of the tool itself. Innovation is therefore a disruptive force, as it accelerates the evolution of tools and technologies —a process that does not always imply a similar evolution in our ability to use them responsibly and be aware of their impact.
Knowledge is the only antidote to such divergence. We absolutely need to raise our level of awareness to function as citizens properly.
In Today world we as communication professionals have to take into consideration very seriously the relevance of responsible communication. Not only to be ethic and fair, but also to maintain the trust towards organizations’ stakeholders and society at large.
Read MoreThe ”Declaration of green communication and green responsibility” is an extraordinary opportunity to contribute to the cultural dissemination of responsible communication in the environmental field, today more than ever necessary to respond responsibly to the drifts of fake news and manipulations. But responsible communication is equally essential to help all those organizations that struggle to become aware of the challenges of the climate crisis and the ESG turnaround: active listening, engaging people and authentic dissemination are the pillars of responsible communication.
Public relations today represent a systemic and intellectual discipline that enables us to navigate complexity with strategic and forward-looking vision. It is increasingly clear that our work is no longer just communication, but true strategic management of interconnections.
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“As a leader of the communication industry, how do you view green communication, green responsibility and what would be the role of the public relations industry in green communication processes that rely on ESG?”
“When the spring dries up, only then do we know the value of water” – Benjamin Franklin
“As a leader of the communication industry, how do you view green communication, green responsibility and what would be the role of the public relations industry in green communication processes that rely on ESG?”
Today’s modern business is impossible to imagine without ESG, that is, without a value approach to companies and enterprises whose business is based on a sense of responsibility for society and the environment.
“As a leader of the communication industry, how do you view green communication, green responsibility and what would be the role of the public relations industry in green communication processes that rely on ESG?”
A MARATHON NOT A SPRINT
When we talk about sustainability, and the promotion of sustainability, it is not a 100m race, nor is it a sprint – but a marathon, where you can clearly see how much energy and will we have, how much breath we have.
“As a leader of the communication industry, how do you view green communication, green responsibility and what would be the role of the public relations industry in green communication processes that rely on ESG?”
In today’s era, sustainability has grown from a desirable attribute to a business imperative for companies. Stakeholders, including investors, employees and consumers, are becoming increasingly discerning in their expectations of corporate environmental responsibility.
“As a leader of the communication industry, how do you view green communication, green responsibility and what would be the role of the public relations industry in green communication processes that rely on ESG?”
I believe that green communication and responsibility are not just trends, but necessities. More and more people want to know how companies impact the environment and what steps they are taking to reduce that impact.
“As a leader of the communication industry, how do you view green communication, green responsibility and what would be the role of the public relations industry in green communication processes that rely on ESG?”
“Green communications and green responsibility are integral elements of the modern communication landscape, especially as sustainability becomes a critical priority for companies, governments, and the Public. Effective green communication must be authentic, clear, and backed by real actions.
“As a leader of the communication industry, how do you view green communication, green responsibility and what would be the role of the public relations industry in green communication processes that rely on ESG?”
Today, green communication and green responsibility are not only optional aspects of business but key components of sustainable development and the reputation of every company.
“As a leader of the communication industry, how do you view green communication, green responsibility and what would be the role of the public relations industry in green communication processes that rely on ESG?”
I view green communication as a critical component of sustainable business practices. It involves leveraging communication strategies to promote environmental responsibility, social equity, and economic prosperity.
“As a leader of the communication industry, how do you view green communication, green responsibility and what would be the role of the public relations industry in green communication processes that rely on ESG?”
As a senior leader in public sector communications, I see communication about the environment, net zero aspirations and ‘green responsibility’ as vital to fostering trust and driving real change.
“As a leader of the communication industry, how do you view green communication, green responsibility and what would be the role of the public relations industry in green communication processes that rely on ESG?”
Green communication and green responsibility represent the key principles on which every organization, regardless of activity, should base its activities. These concepts are based on a responsible and ethical approach, with the goal of transparent and proactive communication about sustainability and environmental protection.
“As a leader of the communication industry, how do you view green communication, green responsibility and what would be the role of the public relations industry in green communication processes that rely on ESG?”
Green communication and responsibility are becoming key aspects of the strategies of modern companies, especially in the context of ESG (Environmental, Social, and Governance) standards.
“As a leader of the communication industry, how do you view green communication, green responsibility and what would be the role of the public relations industry in green communication processes that rely on ESG?”
The role of the public relations industry in the context of ESG is far more than just conveying information – strategic communication in this area must assume the responsible role of critical filter and trusted partner.
“As a leader of the communication industry, how do you view green communication, green responsibility and what would be the role of the public relations industry in green communication processes that rely on ESG?”
Green communication and green responsibility are becoming central topics in the modern world of communications, especially in the context of ESG (Environmental, Social, and Governance) standards.
