08:30 – 09:30
Registration
09:30 – 09:45
Ceremonial Opening
Richard Linning
President of the World Innovation and Change Management Institute / WICMI, United Kingdom
President of the World Innovation and Change Management Institute / WICMI, United Kingdom
Filippo Nani
President of Federazione Relazioni Pubbliche Italiana (FERPI), Italy
President of Federazione Relazioni Pubbliche Italiana (FERPI), Italy
Antonella Melito
Councillor of the Capitoline Assembly of Rome, Italy
Councillor of the Capitoline Assembly of Rome, Italy
09:45 – 11:00
Roundtable: “Green communication Green responsibility”
Moderator
Dan Gerrella
CIPR – The Chartered Institute of Public Relations / CIPR Elected President 2027, United Kingdom
CIPR – The Chartered Institute of Public Relations / CIPR Elected President 2027, United Kingdom
Participants
Justin Green
President of Global Alliance, Ireland
President of Global Alliance, Ireland
Alexander Dourchev
International Communications Consultancy Organisation / ICCO European President, Bulgaria
International Communications Consultancy Organisation / ICCO European President, Bulgaria
Caterina Banella
Member of FERPI, Ambassador and Head of the Rome Chapter of Global Women in PR, Italy
Member of FERPI, Ambassador and Head of the Rome Chapter of Global Women in PR, Italy
Massimo Castellano
Chairman – General Manager at Blue Planet Economy, Italy
Chairman – General Manager at Blue Planet Economy, Italy
The panel participants from other international associations will be announced.
11:00 – 11:30
Coffee break
Sustainable Heritage I
11:30 – 11:50
Carlos Chaguaceda Alvarez
Carlos Chaguaceda Alvarez
Director of Communications at Prado Museum, Spain
Director of Communications at Prado Museum, Spain
11:50 – 12:10
Grand Egyptian Museum
Aya Karam Kordy
Executive Advisor to the CEO, Grand Egyptian Museum, Egypt
Executive Advisor to the CEO, Grand Egyptian Museum, Egypt
12:10 – 12:30
Establishing a Sustainable Heritage Tourism in Zagreb County
Ivana Alilovic
Director of Zagreb County Tourist Board, Croatia
Director of Zagreb County Tourist Board, Croatia
12:30 – 12:50
Esra Bideci
Esra Bideci
Archeologists at the Ephesus UNESCO World Heritage Center, Türkiye
Archeologists at the Ephesus UNESCO World Heritage Center, Türkiye
12:50 – 13:30
Lunch
13:30 – 14:15
Roundtable: “Media Responsibility in Sustainable Green Communication”
Moderator
Carlo Castorina
Founder & Director at Mediatrends, Italy
Founder & Director at Mediatrends, Italy
Participants
Barbara Millucci
Journalist, Corriere della Sera, Italy
Journalist, Corriere della Sera, Italy
Aart Heering
Vice President, Foreign Press Association in Rome, Netherlands
Vice President, Foreign Press Association in Rome, Netherlands
Dr. Michael Braun
Political scientist and journalist, Germany
Political scientist and journalist, Germany
14:15 – 14:45
PR Talk: Debunking Climate Change: The “Eclipse Papers”
Francesco Rotolo talks with Prof. Alberto Pirni
Francesco Rotolo
Executive Director for Institutional and Business Relations at WICMI, Founder and Head of Strategy at Storyfly, Italy
Executive Director for Institutional and Business Relations at WICMI, Founder and Head of Strategy at Storyfly, Italy
Prof. Alberto Pirni
Associate Professor, Director of the “Eclipse” Initiative at Scuola Superiore Sant’Anna, Italy
Associate Professor, Director of the “Eclipse” Initiative at Scuola Superiore Sant’Anna, Italy
Artificial Intelligence Gamechanging
14:45 – 15:05
How AI Is Transforming Us and Communications
Rita Di Antonio
Communications Manager @ Microsoft, Italy
Communications Manager @ Microsoft, Italy
15:05 – 15:15
Conclusion of the First Day
Francesco Rotolo
Executive Director for Institutional and Business Relations at WICMI, Founder and Head of Strategy at Storyfly, Italy
Executive Director for Institutional and Business Relations at WICMI, Founder and Head of Strategy at Storyfly, Italy
