09:00 – 09:30
Registration
09:30 – 09:40
2nd Day Opening / Introduction
Danijel Koletić
President of the Organizing Committee, Secretary General of WICMI, Croatia
President of the Organizing Committee, Secretary General of WICMI, Croatia
Biagio Oppi
External Communications Director at FERPI, Italy
External Communications Director at FERPI, Italy
Sustainable Heritage II
09:40 – 10:00
Anthony Pickles
Anthony Pickles
Director of Communications at The British Museum, United Kingdom
Director of Communications at The British Museum, United Kingdom
10:00 – 10:20
Strategic Approaches to the Preservation and Development of Sustainable Cultural Heritage in the Museums of the Croatian Zagorje
Jurica Sabol
Director of the Museum of Croatian Zagorje, Croatia
Director of the Museum of Croatian Zagorje, Croatia
10:20 – 10:40
How the UN’s Sustainable Development Goals Can Help Companies Grow Their Businesses
James McQueeny
Adjunct political media professor, Fellow, Sacred Heart U, USA
Adjunct political media professor, Fellow, Sacred Heart U, USA
10:40 – 11:00
Stephen Valentine
Stephen Valentine
Executive Director, Timeship Foundation, United States of America
Executive Director, Timeship Foundation, United States of America
11:00 – 11:45
Brunch break
11:45 – 12:10
Ceremonial Signing of the “Roman Declaration of Green Communication Responsibility”
Presented by
Kağan Konçak
Communications Consultant, Founder of Roke Communications Consultancy, Türkiye
Communications Consultant, Founder of Roke Communications Consultancy, Türkiye
Green Communications, Green Responsibility
12:10 – 12:30
PR Talk: Responsible Sustainability
Francesco Rotolo talks with Luca Guglielmi
Executive Director for Institutional and Business Relations at WICMI, Founder and Head of Strategy at Storyfly, Italy
Media Relation & Communication Manager press Axpo, Italy
Executive Director for Institutional and Business Relations at WICMI, Founder and Head of Strategy at Storyfly, Italy
Media Relation & Communication Manager press Axpo, Italy
12:30 – 12:50
Protecting Reputation in the Age of Greenwashing
Lorenzo Brufani
Competence Founder & CEO, Italy
Competence Founder & CEO, Italy
Sustainability / Peace / Knowledge
12:50 – 13:10
Alex Moscetta
Alex Moscetta
External Relations at “Comunità S. Egidio” – Communication and Public Relations Specialist, Italy
External Relations at “Comunità S. Egidio” – Communication and Public Relations Specialist, Italy
13:10 – 13:30
Chiara Valentini
Chiara Valentini
Ph.D., Professor and Head of Corporate Communication, Jyväskylä University School of Business & Economics (JSBE); Adjunct professor of Strategic Communication, IULM University, Milan, Italy
Ph.D., Professor and Head of Corporate Communication, Jyväskylä University School of Business & Economics (JSBE); Adjunct professor of Strategic Communication, IULM University, Milan, Italy
13:30 – 13:40
Božidar Domagoj Burić
Božidar Domagoj Burić
Director, screenwriter and producer at Croatian Radiotelevision, Croatia
Director, screenwriter and producer at Croatian Radiotelevision, Croatia
13:40 – 13:50
Conclusion of the Second Day
Biagio Oppi
Delegate for International Relations in FERPI – Federazione Relazioni Pubbliche Italiana, Italy
Delegate for International Relations in FERPI – Federazione Relazioni Pubbliche Italiana, Italy
