09:00 – 09:30
Registration
09:30 – 09:40
2nd Day Opening / Introduction
Danijel Koletić
President of the Organizing Committee, Secretary General of WICMI, Croatia
President of the Organizing Committee, Secretary General of WICMI, Croatia
Biagio Oppi
External Communications Director at FERPI, Italy
External Communications Director at FERPI, Italy
09:40 – 10:00
Anthony Pickles
Anthony Pickles
Director of Communications at The British Museum, United Kingdom
Director of Communications at The British Museum, United Kingdom
10:00 – 10:20
Museum Lecture
TBA
10:20 – 10:50
PR Talk: Debunking Climate Change: The “Eclipse Papers”
Conversation
Francesco Rotolo
Executive Director for Institutional and Business Relations at WICMI, Founder and Head of Strategy at Storyfly, Italy
Executive Director for Institutional and Business Relations at WICMI, Founder and Head of Strategy at Storyfly, Italy
Prof. Alberto Pirni
Associate Professor, Director of the “Eclipse” Initiative at Scuola Superiore Sant’Anna, Italy
Associate Professor, Director of the “Eclipse” Initiative at Scuola Superiore Sant’Anna, Italy
10:50 – 11:10
Coffee break
11:10 – 11:30
How the UN’s Sustainable Development Goals Can Help Companies Grow Their Businesses
James McQueeny (TBA)
Adjunct political media professor, Fellow, Sacred Heart U, USA
Adjunct political media professor, Fellow, Sacred Heart U, USA
11:30 – 11:50
Protecting Reputation in the Age of Greenwashing
Lorenzo Brufani
Competence Founder & CEO
Competence Founder & CEO
11:50 – 12:10
Alex Moscetta
Alex Moscetta
External Relations at “Comunità S. Egidio” / Communication and Public Relations Specialist, Italy
External Relations at “Comunità S. Egidio” / Communication and Public Relations Specialist, Italy
12:10 – 12:30
Chiara Valentini
Chiara Valentini, Ph.D.
Professor and Head of Corporate Communication, Jyväskylä University School of Business & Economics (JSBE); Adjunct professor of Strategic Communication, IULM University, Milan, Italy
Professor and Head of Corporate Communication, Jyväskylä University School of Business & Economics (JSBE); Adjunct professor of Strategic Communication, IULM University, Milan, Italy
12:30 – 13:00
Ceremonial Signing of the “Roman Declaration of Green Communication Responsibility”
13:00 – 13:10
Conclusion of the Second Day
Francesco Rotolo
Executive Director for Institutional and Business Relations at WICMI, Founder and Head of Strategy at Storyfly, Italy
Executive Director for Institutional and Business Relations at WICMI, Founder and Head of Strategy at Storyfly, Italy
